In 2014, a 17-year-old in Tampa let his sister style an outfit and take his picture on the sidewalk outside his childhood home. He captioned it "you know I had to do it to em." Two years later, a stranger's repost turned him into the internet's default image of the privileged frat boy, and after that into a Dr. Phil M&M, a Fred Flintstone, a Youtooz figure, a Carnaval costume in Brazil, and the cover of a rapper's debut album. Along the way came a drug arrest, a GoFundMe that raised $245 toward a $7,000 goal, and a stretch of Florida sidewalk that became a real meme pilgrimage site. Ten years later, he went back and took the photo again. For more information: https://knowyourmeme.com/memes/you-know-i-had-to-do-it-to-em Hosted by Frankie Fey. Go subscribe to her channel and follow her everywhere else: ▶ FRANKIE FEY YouTube: https://www.youtube.com/@FrankieFey Instagram: https://www.instagram.com/frankie.fey/ TikTok: https://www.tiktok.com/@frankie.fey X / Twitter: https://x.com/frankiefey Subscribe for more internet history, weekly. SOURCES You Know I Had to Do It to Em on Know Your Meme: https://knowyourmeme.com/memes/you-know-i-had-to-do-it-to-em Tampa Bay Times, "10 years later, meme still draws fans to Tampa sidewalk": https://www.tampabay.com/news/tampa/2024/12/18/tampa-meme-viral-anniversary-lucky-luciano/ Lucky Luciano recreates the photo ten years later: https://knowyourmeme.com/news/lucky-luciano-had-to-recreate-his-iconic-photograph-ten-years-later Daily Dot, Meme History: Lucky Luciano: https://dailydot.com/meme-history-lucky-luciano Free Lucky Campaign on GoFundMe: https://www.gofundme.com/f/free-lucky-campaign The Youtooz figure: https://youtooz.com/products/you-know-i-had-to-do-it-to-em Dazed on ian's "Valedictorian" cover: https://www.dazeddigital....
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